Book Summary: The One Week Marketing Plan

By on Aug 24, 2015 in Book Summary | 0 comments

Powerful marketing campaigns aren’t just for big corporations with large budgets. The One Week Marketing Plan shows that small business entrepreneurs and solo-preneurs have the potential to have powerful marketing campaigns, the trick is having interconnected capture systems and messaging. Properly executed you’ll pull in a specific market, capture their contact info, build a relationship, and convert them to customers. In one week you can have a powerful marketing system working in synchronicity with your business! Let’s take a closer look: Day 1: Define your niche market. While niche marketing may appear to limit your options, your specialization will pay off when you’re standing out from the competition. Finding your niche gives you visibility. To get new customer you need to get attention, and focusing on one area of expertise can help. You want to give specific info that speaks to a specific market. A niche can also improve your business by making your employees work faster and more efficiently, since they focus on less. Day 2: Convert customers by offering something for free. There’s low prices everywhere, by giving away something for free you’ll stand out from the crowd. Decide what to give away. For example if you’re an online fitness coach, and lots of people wonder about your diet methodology, you could give away a report called “20 Ways My Diet Will Guarantee Life-Long Results”. Write content that will be around for years. Focus on things your customers are particularly curious or afraid of. Your readers should be satisfied but wanting more – and willing to pay for it! So tell them what to do and not to, but hold out on how to do it. Day 3: Build a website to deliver your free offer. Beging by building a page on your website that delivers your free offer. This page should have a header that hooks visitors, and entices people to sing up by giving their contact info. Remember asking for too much info and your visitors will be less likely to sign up, so an email or name and email is preferred. When writing, try writing just to one person, when doing so, you’ll connect more to them and convert better. Day 4: Create your drip marketing campaign. Once your visitors enter their contact information, you can set software up to automatically deliver the report as well as ‘drip’ a series of messages over a short period of time. This technique will develop trust and credibility while engraining your business in the mind of your subscribers. The messages should show your expertise and personality, while communicating that you’re competent and a pleasure to work with. Remember people must Know, Like, and Trust you. Try writing to just one person in mind. Day 5: Increase your website traffic and start advertising. Once your website is setup and your drip marketing software is installed with your messages, it’s time to start sending visitors to your website. You can do this with PPC (Pay Per Click) Advertising from Google, Bing, Facebook, Linkedin or other websites. Focus on benefits instead of features in your ads. Day 6: Boost your marketing strategy with well-timed social media postings. You can use social media to redirect people to your website and turn them into customers. Write a good tag-line is your bio with a link to your website. When posting it’s key to use a different hook each time, like cost savings, mistakes to avoid, ideas, etc. To make it easier you can post schedule your updates using a service such as HootSuite. Day 7: Boost your online presence. Strengthen your presence with blogging. While it may require lots of time, the payoffs can be good. As well, Google loves new content so you could start getting SEO ranking for your articles. It’s also a great way to keep in touch with your contacts by emailing them your posts. You could also expand your reach through media coverage and direct mail. Doing these will make you stand out from the crowd, since not many are doing it. And lastly, look to build joint-ventures an partners in a win-win situation. Perhaps it’s getting a message delivered to their email list, speaking and a related industry event, or joint coupon deals. There you have it, a 1 week marketing plan to get your business dialed in, so you can capture their info, build a relationship, and convert them into customers. Remember it takes commitment to keep your system running, but once you see the results you’ll be hooked!       If you liked this post, subscribe to this blog and I’ll be sending you more cool blog posts just like this one. First Name: Email: Leave this field empty if you're...

Book Summary: Think and Grow Rich

By on Jun 15, 2015 in Book Summary | 0 comments

If you want to have a virtual empire that you can run from anywhere in the world, you’ve got to have the right mindset from the start. In this Exec Summary, I give you the juice to the famous book “Think and Grow Rich” by Napoleon Hill.   To achieve your goals you must have a burning desire.   Have you ever been at the point where you’re low on money and all the sudden the terror kicks in?  The pain is so sharp, it causes you to become really stressed.  So stressed in fact, that you’re scrap all your plans and reprioritize your life!  You must get to that state. Lots of us wish to achieve our goals, but what separates those who do and those who don’t is a BURNING DESIRE.   The basis of every achievement is goal setting and planning.   Every success story begins with people who are clear on what they want.  If you have a goal that’s floating in some undetermined time in the future, you’ll commit half-heartedly to it. Get specific, write the goal down with a date. Next you must create a plan to achieve your goal. This plan must outline the precise steps you must take to achieve the goal.  Don’t over plan! Once you’ve got your plan, get cracking! Don’t waste time wondering if the plan is right, just get going!  Read your plan twice daily, once in the morning and once at night.   Have an unwavering faith in yourself.   Have an unwavering faith in yourself that you will achieve your goals.  You can only achieve your goals when you have confidence in yourself.  Once you start to see a little success, the confidence will grow and grow.  Having faith in ourselves has an enormous influence on our self-image.   Use auto-suggestion to influence your behavior.   To use auto-suggestion effectively depends on your capacity CONCENTRATE on a given DESIRE until that desire becomes a BURNING OBSESSION.  Read ALOUD twice daily the written statement of your DESIRE FOR MONEY.  SEE AND FEEL already in possession of the money! You must see the physical appearance of the money.  DEMAND and EXPECT your money!  Your subconscious mind will create the plans you need. Be on the alert for these plans, when they appear put them into ACTION IMMEDIATELY! When the plans appear they will ‘flash’ into your mind as an ‘inspiration’.   Knowledge is power.   Take the time to learn what you need to achieve your goals.  If you want to be successful you don’t need to stuff your head with a bunch of facts.  It’s much more important to acquire the right experiences and knowledge for the particular goal you want to achieve.  Know who you can ask for the knowledge.  Surround yourself with a network of experts who share the specialized knowledge you are seeking, it’s much easier to do this then learn it yourself.   Imagination is where you turn your dreams into reality.   Every success starts with an idea.  Einstein said “Imagination is everything.  It is the preview to life’s coming attractions”.  You must visualize and focus on your desire.  There’s creative imagination and synthetic imagination.  Creative is when you can come up with completely new things, like artists and writers.  Synthetic is arranging old ideas into new ideas, for example when Sony creating the walkman by further developing the dictaphone into the walkman.   Be decisive and determined.   Make a firm decision and stick to it.  Don’t let others make your decision for you, and don’t procrastinate.  The analysis of multi-millionaires revealed that they were used to making split-second decisions and once they made them, they stood firmly behind them.   Only the persistent will succeed.   Keep working towards your goals no matter what obstacles get in your way. Rise above the challenges that are thrown at you and keep focusing on your goal.  Never lost sight of your goals.   Power of a mastermind.   The bigger the goal, the more complex the planning; the more complex the planning, the more difficult the goal’s execution, the more difficult the execution, the more dependent the brains behind the project.  Surround yourself with like minded people who are working towards a common goal, this will create synergy which is an unstoppable force. “What the mind of human can conceive and believe, it can achieve”   If you liked this post, subscribe to this blog and I’ll be sending you more cool blog posts just like this one. First Name: Email: Leave this field empty if you're...

BOOK SUMMARY: The Four Agreements

By on Apr 13, 2015 in Book Summary | 0 comments

BOOK SUMMARY: The Four Agreements: Your Guide To Personal Freedom   This book is a classic, its principles can be applied by everyone.  These four principles are essential concepts for your personal freedom.  When you incorporate these beliefs, the author, Miguel Ruiz, says your life will “become filled with grace, peace, and unconditional love.”   Be Impeccable With Your Word   Speak with honesty, don’t waste your breath.  Say only what you mean.  Speak from the heart.  Avoid speaking to gossip about others or against yourself.  Use the power of your word in the direction of truth and love.  Use the power of your word in the direction of truth and love.   Don’t Take Anything Personally   Nothing others do is because of you.  What others say and do is a projection of their own reality.  When you are immune to the opinions and actions of others, you won’t be the victim of pointless suffering.   Don’t Make Assumptions   Find the courage to ask questions and to express what you truly desire.  When communicating with others, communicate as clearly as possible to avoid misunderstandings, drama.  Apply this principle and you can see remarkable differences.   Always Do Your Best   Your best will change from moment to moment.  When you are sick for example, it will be difference then if your healthy.  Simply put, under any circumstance always do your best.  When you do your best, you will avoid regret, self-judgement, and live life to your fullest. Have you applied these principles?  Do you have any thoughts on the above principles?  Share your feedback. If you liked this post, subscribe to this blog and I’ll be sending you more cool blog posts just like this one. First Name: Email: Leave this field empty if you're human: activate javascript activate...